Developing Win Themes + Executive Summary Course

Learn how to create compelling win themes and write executive summaries that clearly communicate your value, address client needs, and strengthen your overall proposal strategy. 

RFP Advantage combines every course we've created into one membership, giving you access to our RFP Response 101, RFP Accelerator, our growing collection of specialized trainings, templates, and monthly live Borrow Our Brain sessions where you can get answers to your real proposal challenges. It's designed to help you build better processes, write stronger proposals, and increase your confidence with every submission.

This training program is designed to help you strengthen your RFP strategy, improve proposal quality, and build a more efficient response process. Through the modules and bonus trainings, you’ll learn practical strategies for assessing opportunities, managing proposal responses, writing more persuasively, leveraging AI and content libraries, and creating stronger, more competitive proposals.

The exact foundation, framework, and process steps you need to win your next state government RFP. All the templates, checklists and guides you need to march your winning RFP response to the finish line on time!

This beginner-friendly course is designed to help you better understand the RFP process and build stronger proposal responses. Through the training modules, you’ll learn foundational strategies for evaluating opportunities, organizing responses, positioning your solution, and improving proposal quality from start to finish. 

The newest book designed to put you front-of-class when bidding on RFPs in state government. Dive into our 4x4 framework and understand the perspective of Evaluators.

The RFP Success® Book is written for the “newbie” to the ”know it all” when it comes to submitting RFPs. Because let’s be real- you can never know enough on how to craft a successful RFP. Lisa Rehurek shares with you her 25-plus years of tools, insider secrets, and real-world strategies that have had her clients winning RFPs time and time again.